Free Publicity - How Important Is It?

You can build a marketing and publicity campaign
equal to any large corporation in America,
spending very little money whatsoever,
if you understand how to create free PUBLICITY

If you are an independent small to medium size business, chances are
you do not have the resources to market as effectively as you would like.

'One of the greatest privileges in life is to meet people who help create
miracles. They go where others dare not tread, and they do what others dare
not dream can happen. Don McCauley is one such miracle-maker. The consummate
professional, Don makes publicity happen! 
Rick G.- Ophir Publishing

In today's noisy and crowded marketplace, the concept of
free publicity has become  vitally important.
At no time in history have there been so many competing
for attention in the marketplace.

It IS possible to build a massive marketing plan on a very small budget.
However, it is imperative that this marketing plan be built around a central solid core.
The foundation of any marketing plan should be based on publicity.
This is what the Free Publicity Focus Group is all about.

"I felt so overwhelmed with marketing my business all I could do was worry
about it.   I started working with Don McCauley and suddenly
things began to change. Give yourself a gift today. Let Don help you
market your business, sit back and enjoy your new customers."
Helen J. Burton, CEC, ACC, the Love Yourself Coach

'In today's noisy and crowded marketplace, the concept of free publicity has become vitally important. At no time in history have there been so many competing for attention in the marketplace'

"Don did a great job and he certainly knows his industry.
I'll be using him again. In fact I already hired him to do
another release for me! He gets a 10 out of 10 from me."
Dr. Elva O. - Science With Me!

'Old school' marketing methods are no longer as effective as they once were.
In today's market, real success is achieved by learning how to generate
free publicity on a consistent basis.

What Is Performance Based Marketing And Publicity?

Learn To Generate Free Publicity -
And You Will Spend Far Less On The Other
Aspects of Your Marketing Plan

"...I've sent out hundreds of press releases but it seems none of them get printed.
I was told this would work, but now I see that it does not, at least in my case.
I also tried direct mail and newspaper flyers. Nothing.
I know I am doing something wrong  . . ."

Free Publicity = Free Advertising

We have heard this over and over.
Actually, free publicity is often BETTER than free advertising
Some people are quite simply tired of seeing 'old school' marketing messages
The lines between direct mail, commericials and spam have blurred
The consumer no longer pays attention

However, people never tire of reading positive news
Therefore
Advertising messages are perceived to be intrusive
However news - publicity -  is perceived to be non-intrusive and is indeed welcomed
Publicity is the singular key to setting yourself apart from the crowd.

Positive publicity creates a an extremely powerful marketing message
and lowers your overall costs dramatically.
As a matter of fact, your marketing costs could well end up being
ZERO.

All successful corporations recognize this fact.
Nearly all highly successful business people recognize this fact:
Publicity, marketing and advertising are not the same things, but rather
each is a primary component of one whole, known as
a marketing plan

Without an effective marketing plan,
your business could be doomed to failure.
In todays marketplace, an effective marketing plan is based on publicity.

'Publicity is the singular key to setting yourself apart from the crowd'.

' . . . I just seem to be spinning my wheels . . .'

Those who create this free publicity are not smarter than you;
they are simply ahead of you.

What Is Performance Based Marketing And Publicity?

'. . . I sold more books in one day, when my local newspaper wrote a story on me,
than I sold running an ad in a local magazine for three months . . . '

There is another factor here that will be crucial to your success.
It is believed by many that any form of free publicity will suffice.
Not so. To understand why this is not so you
need to understand the First Law of effective marketing:

People only do business with people they trust

Positive publicity creates that trust
far more effectively than any other method.

You must begin by looking at your goals.
Do you want to create just awareness? Credibility? - Or do you want to create sales?
The approach will be different, based on your goals

For instance, in today's marketplace, you CAN get your message
out to millions by using the Internet.
    However, this will accomplish nothing if you are telling your story to
those who are simply not interested, or if you are sending
a message that is not in line with your goals.

Free Publicity - Is It All About The Numbers?

Marketing is thought by many to be a game of numbers. It is, to a degree.
But all the free publicity in the world will mean nothing
if you do not make the right first impression with the right people in the right way.
People will click away, never to return.

Free publicity is nothing without trust.

" . . . I spent $1200 to set up a website with a shopping cart and all.
To date I have made just 3 sales of an e-book and have gotten
no new clients at all, not one. . . "

Many people believe that one need simply set up a website and the entire world
will come running to buy your product or service.
Nothing could be further from the truth. So simply answer this question:

Are YOU happy with the results you've achieved?

Free publicity is extremely important to anyone using any business model, from the
traditional physical storefront or office, to the fully web-based enterprise.
Free publicity concepts work for either type of business.

Electronic marketing naturally brings with it
a host of factors that must be considered as opposed to traditional marketing methods.
This is not a world for the untrained or the inexperienced.  
This field experiences change at lightning speed. There are no shortcuts.

Nonetheless, armed with training and knowledge, it is possible for you to
experience far greater success by learning how to
Build A Massive Marketing Campaign For Little Or No Money

What Is Performance Based Marketing And Publicity?

WHY SHOULD I CONSIDER TEAMING WITH THE
FREE PUBLICITY FOCUS GROUP?

There are four key reasons"

* Performance Based Model
Rather than charging huge retainer fees and guaranteeing nothing,
we believe in earning our money. You get results or you don't pay. Period.

* Small Minimum Investment
We realize not everyone has a large marketing budget. In fact, most don't
Tell us what you can reasonably afford to invest in your success.
We will tell you what that investment will get you.
We will then produce the results we've promised.
And we will prove it.
No surprises.  No risk. Absolute guarantees.

* Experience
Hundreds of satisfied clients across decades of performance
No unfulfilled promises
We would rather turn you away than promise something we cannot deliver

* Creativity
Creating free publicity requires a great deal of creativity.
This is where we really shine.

Take a moment to explore this site.
Read a few articles. Read through our weekly publicity lessons on our blog.
Download a free ebook
There are many free resources here that may help speed you on your journey.
Our free consultation is just that -  free and without obligation

Free publicity is the key that will open the door to creating a massive marketing campaign for little or no money .  .  .

One quick email today will allow us to demonstrate how
simple, easy and inexpensive this can be for you.

Contact Us