Free Publicity Focus Group Marketing Consulting Services Are you lost - or do you stand out in today's crowded marketplace? Create a MASSIVE Marketing Campaign on a Small Budget Using Free Publicity Resources!

'One of the greatest privileges in life is to meet people who help create
miracles. They go where others dare not tread, and they do what others dare
not dream can happen. Don McCauley is one such miracle-maker. The consummate
professional, Don makes publicity happen! 
Rick Gelinas - Ophir Publishing

Don McCauley ICM, MTC, CH, is a Marketing Specialist who helps small business
professionals to create massive free publicity and marketing campaigns.

Prior to establishing his marketing and publicity consulting business, Don spent many years as a
sales manager and trainer for several large US corporations.

He eventually became Director of Sales for a regional newspaper and owner and editor
of two highly successful magazines. It was here that he began to realize the enormous
potential for building publicity and marketing campaigns using free publicity resources
in both traditional and electronic media.

'All I can say is . . . WOW!'
Stanley Spain - Author
The Book Of Dovey

A Sanity Check

'...I have bought all kinds of marketing packages and have read all kinds of books
on the subject. Nothing really seems to work . . . '

Don is no stranger to the day to day realities of building a business. He has spent many years
as a small to medium sized business owner and has helped hundreds of others develop
strategies to build their own businesses using little known, low cost techniques. To view a sample
listing of his clients, across various classifications,  click here.

His books, 'Top Ten Secrets To Getting Free Publicity For Your Business Or Organization' and
'Top Ten Secrets To Getting Free Publicity For Your Book' were published in 2006. These books
and the techniques and tools found therein have since helped hundreds of people to overcome the
hurdles faced by small businesses attempting to successfully market their products or services.

Don's philosophy is a simple one. He believes that:

'. . . the average practice or business owner simply cannot afford to market as effectively as
they might like. This is why so many fail and this is why the concept of free publicity becomes
so important. It is possible to build a massive marketing campaign for little or no money by
learning to generate free publicity. It is not difficult to do this, but it does require
foresight and training . . .'

Free Publicity In The Real World

Though some certainly are, the ideas that Don presents to his clients are generally not ideas learned
from books, classes or marketing seminars. These ideas have been developed by those who
actually use them in the real world.

Every method has been thoroughly tried and tested.
These ideas work, each and every one.

He uses these tools every day in his own business and shares these ideas with his clients.
who also utilize these highly effective techniques each and every day. They work.

"Don is very dedicated, extremely honest, trustworthy
and is always completely on top of things . . ."
CS - Small Practice client

Don has sat on both sides of the table, as both a buyer and a seller of marketing services.
Through the years he has provided marketing and publicity services for hundreds of
brick and mortar businesses, service practices, authors, life coaches and retail outlets
His unique perspective allows his clients to enjoy the benefits of having a bit of 'insider' information
in regards to developing and implementing extremely effective marketing and publicity plans.

"Don is simply just great to work with . . . "
AW - Small Business client

"For 30 years," states Don, "I have watched hundreds of sincere, capable individuals enter
the small business arena, only to fail. These failures were not cause by lack of sincerity,
dedication or willingness to work very hard. These failures are caused, quite simply,
by the lack of marketing and publicity experience. With the advent of electronic marketing
strategies, it is possible to build a campaign to rival the largest corporations in America for
the cost of a single newspaper ad. Marketing in todays environment  does NOT
require a great deal of money, but it DOES require a great deal of knowledge and experience."

"It is this knowledge and experience I bring to the table for my clients."

Don brings a full line of services to his clients.
These include, but are certainly not limited to: