Free Publicity Focus Group

This is the year 2008

Any one single person can now create a cutting edge marketing and
publicity campaign that can compete with any large corporation
in the world, spending very little money whatsoever, simply by using
free publicity resources

Ten years ago this may not have been possible.

"The new marketing model is not a future event. It has already happened.
You can no longer 'preach' at your potential clients and expect success.
If you are still using methods that worked 10 years ago, you are in trouble.'

'Marketing is no longer about making a 'sales pitch'.
It is not about advertising or running ads and commercials.
It IS about establishing trust with your customer or client.
As a business owner you must understand that, in the current environment,
the very best of efforts, utilizing old, outdated, ineffective methods,
is still bound to fail.'
Don McCauley ICM, MTC, CH
Free Publicity Focus Group

Are You Wondering Why You Are Not Getting Good Results?

Could it be that you are still using 'old school' marketing methods?
Or could it be that you are sending a message that is not being heard?
It might be that your message is simply getting lost in all the 'marketing noise'.

In today's noisy and crowded marketplace, the concept of using
self-generated, free publicity as a marketing tool
is not just important - it has become vitally important

At no time in history have there been so many competing
for attention in the marketplace.

The competition is extremely fierce.
Your messages may be ignored.
Or your message may be getting lost in all the noise.
In either case, what is needed is a creative strategy that will
set you apart
from all the competition.

"Don offers exceptional advice and guidance.
I will be referring him to friends and colleagues as well as
continuing to work with him in the future."
Aricia LaFrance
aricialafrance.com

Publicity As A 'Productive' Marketing Tool

The bottom line of any marketing effort
is simply that the effort must produce results.

It is a fact that anyone can produce some results

In the current environment however, great results are produced by utilizing
publicity as a marketing tool
We work with people who wish to create great results
(see Our Clients)

It IS possible to build a massive marketing plan on a very small budget.
However, it is imperative that this marketing plan be built around a central solid core.
In today's marketplace, the foundation of any marketing plan should be
based on PRODUCTIVE self-generated publicity.

This is what the Free Publicity Focus Group is all about.

Publicity Is Free
"I know I need to do something else or something more,
but I just can't afford to do much more . . ."

You may not need to do more.
More of the wrong thing will not produce better results
What may work is to consider doing something different.
That 'something different' might be to
learn to create results based publicity for you and your company.

Many people have the mistaken idea that this may cost even more to implement
It goes without saying that not everyone can afford high priced publicists.
Not everyone can afford expensive marketing firms.
However, none of this is necessary today, for
anyone can learn to create free publicity

We work with people who have small to medium budgets
(see Our Clients)

"I felt so overwhelmed with marketing my business all I could do was worry
about it. I started working with Don McCauley and suddenly
things began to change. Give yourself a gift today. Let Don help you
market your business, sit back and enjoy your new customers."
Helen J. Burton, CEC, ACC, the Love Yourself Coach

'In today's noisy and crowded marketplace, the concept of
free publicity
has become vitally important.
At no time in history have there been so many competing for attention in the marketplace'

"Don did a great job and he certainly knows his industry.
I'll be using him again. In fact I already hired him to do
another release for me! He gets a 10 out of 10 from me."
Dr. Elva O. - Science With Me!

Publicity Can Directly Impact Your Bottom Line

In the traditional 'old school' sense, publicity led to awareness.
Newspaper stories and radio interviews were good 'PR'.
However, this awareness did not necessarily translate into sales

In the current environment however, producing positive publicity
has become the key to producing results

Our goal is to help you create free publicity
that positively impacts your bottom line

What Is Performance Based Marketing And Publicity?

Publicity Leads Directly To Marketing Success

"...I've sent out hundreds of press releases to newspapers, but it seems
none of them produced any real sales results.
I also tried direct mail, flyers and all kinds of things.
Nothing.
I know I am doing something wrong, but I don't know what . . ."

Old school doesn't work well anymore
The traditional media are fast losing market share
as new opportunities emerge.
These new methods are referral based, are very effective
and cost very little to implement.

'Trying to achieve success in today's marketplace,
utilizing outdated methods and strategies,
is like trying to win a stock car race while riding a bicycle.
You can have the most expensive bicycle,
be the greatest cyclist in the world and pump your legs off.
However, if you are not using the correct vehicle,
you will still come in dead last, as the worst race car driver
in the world will always beat the best bicyclist . . .
Don McCauley ICM, MTC, CH
Free Publicity Focus Group

The marketing field has changed dramatically and will continue to change.

We work with people who want to utilize the stategies
and methods that will lead to winning the marketing race
(see Our Clients)

Publicity Sets You Apart From The Competition

Publicity is not advertising.
However, utilizing self-generated, free publicity as a marketing tool
often outperforms traditional marketing methodologies.

The public is quite frankly tired of seeing marketing messages
They are literally overwhelmed with these messages.
The lines between direct mail, newspaper, TV and radio commercials, infomercials,
banner advertising, email campaigns, newsletters and spam have blurred
All these occupy the same space in your potential clients' minds

All these are perceived by your potential clients to be 'marketing noise'.

Perhaps it is not that your message is ineffective
More likely, it is simply that the consumer
no longer pays attention to your message at all
because it is 'lumped in' with all the rest

Free publicity can set you apart from the crowd
and get you noticed

We work with people who wish to set themselves apart
from the competition
(see Our Clients)

"Advertisers will just have to be brave enough to realize that they
can't have it all under their control anymore. Those days are over."
Alex Bogusky
Executive Creative Director
Crispin Porter + Bogusky

Publicity Is Non-Intrusive

The field of marketing has forever changed
Because of the sheer numbers involved,
marketing messages are perceived to be intrusive and unwanted.

However, news - publicity - is perceived to be non-intrusive
and is indeed welcomed by your potential customers and clients

Again, when utilized properly, publicity creates an
extremely powerful marketing message
that is welcomed, not rejected

It is said that you cannot shove a hook into the mouth of a fish
and expect it to bite.
Old school methods 'shoved' the message at the consumer.

The consumer no longer accepts this.
Many have stopped listening altogether.

The consumer of today prefers to participate in an experience,
rather than to receive a 'sales message'.

If you are still 'pushing' and 'shoving' your message at the consumer
you will most likely not achieve stellar success.

In years gone by, it was quite difficult to 'create' positive publicity
due to the gatekeeper mentality of traditional media.
Newspaper, radio and tv rejected more than they accepted.

In today's Internet based economy, self created publicity is quite easy to accomplish

Therein lies the singular key to mega-success in today's marketplace

However, this is still marketing
It is still crucial that you follow a valid, realistic and well defined
creative marketing strategy if you wish to experience success.

New methodologies require new strategies.
As a matter of fact, strategy becomes
even MORE important in this environment.

Without this strategic approach, you will most likely not achieve your goals.

Publicity As A Marketing Tool

Publicity, promotion, sales and advertising are not the same things, but rather
each is a primary component of one whole, known as a marketing plan

'Publicity is the singular key to setting
yourself apart from the crowd'.

' . . . I've tried everything I can think of. It feel like I've tried everything.
I still just seem to be spinning my wheels . . .'

Many feel this way.
They are making a good effort, but perhaps they are going about it the wrong way
Again, a great effort that utilizes 'old school', ineffective
'shove the message at the consumer' methods is bound to fail

What Is Performance Based Marketing And Publicity?

Publicity Creates Trust
'. . . I sold more books in one day, when my local newspaper wrote a story on me,
than I sold running an ad in a local magazine for three months . . . '

Of course.
To understand why this is so you
need to understand the First Law of effective marketing:

People only do business with people they trust

Positive publicity creates that trust
far more effectively than any other method

Publicity As A Marketing Tool

Again, if you goal is to create traditional publicity
(publicity for publicity's sake, or simple awareness,),
we are not for you.

If your goal is to create publicity that leads directly to
bottom line results
we can help you.

And so, take a momemt to ask yourself three simple questions:

1. Am I really happy with the RESULTS I've achieved?

2. Have my marketing efforts really impacted my
bottom line as much as I would like?

3. Is this what I am willing to settle for,
or is there room for improvement?

Our initial consultations are free and completely
without obligation.

Contact Us

We totally respect your privacy. Your email address will never be
sold, rented or shared with anyone. You will only be placed
on our mailing list if you specifically ask to be added.

What Is Performance Based Marketing And Publicity?

WHY SHOULD I CONSIDER TEAMING WITH THE
FREE PUBLICITY FOCUS GROUP?

There are four key reasons"

* Performance Based Model
Rather than charging huge retainer fees and guaranteeing nothing,
we believe in earning our money. You get results or you don't pay. Period.

* Small Minimum Investment
We realize not everyone has a large marketing budget. In fact, most don't
Tell us what you can reasonably afford to invest in your success.
We will tell you what that investment will get you.
We will then produce the results we've promised.
And we will prove it.
No surprises. No risk. Absolute guarantees.

* Experience
Hundreds of satisfied clients across decades of performance
No unfulfilled promises
We would rather turn you away than promise something we cannot deliver

* Creativity
Creating publicity requires a great deal of creativity.
This is where we really shine.

Take a moment to explore this site.
Read a few articles. Read through our weekly publicity lessons on our blog.
Download a free ebook
There are many free resources here that may help speed you on your journey.
Our free consultation is just that - free and without obligation

Free publicity is the key that will open the door to creating a massive marketing campaign for little or no money . . .

One quick email today will allow us to demonstrate how
simple, easy and inexpensive this can be for you.